Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Sales Process (Page 2)
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Motorcycle & Powersport News September 2016
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper sent customer inquiries through the individual websites of 1,757 motorcycle dealerships, ... Read More >
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Powersports Business September 2016
Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to dealership sales success. Pied Piper sent customer ... Read More >
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Wards Auto July 2016
Fran O’Hagan is a methodical guy who’s baffled as to why Tesla stores year after year score so low in an annual mystery-shopping study of dealership sales effectiveness. The electric-car maker, which has skirted the traditional dealership franchise system in favor of owning its own sales outlets, ranked dead last on this year’s Pied Piper Prospect Satisfaction Index. The study by brand measures how well dealerships follow sales processes, such as asking qualifying questions and ultimately ... Read More >
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Press Release: INFINITI DEALERS RANKED HIGHEST BY 2016 PIED PIPER PROSPECT SATISFACTION INDEX® (PSI®) July 2016
Monterey, California – July 11, 2016 – For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Now in its tenth year, the study measured treatment of car-shoppers who visited 6,157 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >
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Powersports Business June 2016
Pied Piper Management Company LLC reached a new milestone in 2016 — it published its 10th annual motorcycle Prospect Satisfaction Index (PSI) that measures how dealerships treat motorcycle shoppers in a variety of sales process categories. “We’ve had an interesting seat to observe what has happened in the motorcycle industry over the past 10 years. The motorcycle industry has improved dramatically; there’s no question about it,” said Fran O’Hagan, president of Pied Piper Management Company LLC. ... Read More >
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Motorcycle & Powersport News May 2016
Ducati dealerships were the top ranked brand in the recently released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson and Polaris’ Victory ... Read More >
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Press Release: DUCATI MOTORCYCLE DEALERS TOP RANKED FOR 3rd YEAR IN A ROW BY 2016 PIED PIPER PROSPECT SATISFACTION INDEX® (PSI®) May 2016
10th annual industry benchmarking study measures dealership treatment of U.S. motorcycle shoppers Monterey, California, USA – May 2, 2016 – Ducati dealerships were the top ranked brand in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied ... Read More >
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Press Release: PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI® March 2016
Industry average performance shows no improvement over three years Half of customers received response within 30 minutes; but every 11th customer received no response within 24 hours Monterey, California – March 7, 2016 – Porsche dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured how auto dealerships responded to customer inquiries received over the internet. BMW and MINI dealerships were the most improved brands ... Read More >
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Truth About Cars July 2015
We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius. Given that, it is fascinating when a negative story surfaces about Tesla's way of doing ... Read More >
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Wards Auto July 2015
Why do Mercedes-Benz, BMW and Lexus rank 1-2-3 in U.S. luxury-brand sales? Reasons vary. But one of them is that their dealership salespeople are real pros. And a reason for that is their staff retention rates are high, meaning good people stick around. And they do so because they're earning a good living from healthy margins on premium cars. “It boils down to profitability,” says Fran O'Hagan, head of Piped Piper Management, a consulting company that works with automakers and dealers and issues ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
