Press - Automotive Secret Shopping
 |
Automotive News First Shift March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers. Read More >
|
|
|
|
 |
Press Release: TESLA, BMW AND NISSAN DEALERSHIPS RANKED HIGHEST BY PIED PIPER “PSI® FOR EVs” STUDY March 2019
Monterey, California – March 4, 2019 – Tesla dealerships were ranked highest in the newly released 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, which measured treatment of electric vehicle (EV) shoppers. BMW and Nissan dealerships were ranked second and third respectively. For 13 years Pied Piper has used the Prospect Satisfaction Index® (PSI®) process, which ties “mystery shopping” measurement and scoring to industry sales success, to measure how effectively dealerships ... Read More >
|
|
|
|
 |
Automotive News First Shift March 2018
For the eighth year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Read More >
|
|
|
|
 |
CBT Automotive Network July 2017
Joe talks to Steve Finlay about a recent article he wrote for WardsAuto, building rapport, and a mystery shopping study. Read More >
|
|
|
|
 |
Wards Auto July 2017
Successful car salespeople regularly follow established sales processes, says Fran O’Hagan, president and CEO of Pied Piper Management, a consulting firm that mystery shops dealerships to determine showroom effectiveness. Dealers themselves, not automakers, should establish those processes. And it shouldn’t be optional for staffers to follow them or not, he says. For the second year, Nissan’s Infiniti brand dealerships ranked highest in the 2017 Pied Piper Prospect Satisfaction Index. It ... Read More >
|
|
|
|
 |
Automotive News First Shift July 2017
For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's 11th annual study sent thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
|
|
|
|
 |
Automotive News July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper Management Co. Infiniti, with a score of 114, was ... Read More >
|
|
|
|
 |
Press Release: INFINITI DEALERS RANKED HIGHEST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX® (PSI®) July 2017
Monterey, California – July 10, 2017 – For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. The study measured treatment of car-shoppers who visited 5,289 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Dealerships for Toyota’s ... Read More >
|
|
|
|
 |
Automotive News First Shift March 2017
For the seventh year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Pied Piper's annual study sent 18,000 mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
|
|
|
|
 |
Automotive News July 2016
Changes in auto retailing can take effort and time. Lots of time. Think of changing consumer attitudes towards a brand, increasing foot traffic or moving a dealership to a new location. But on the sales floor, change can occur immediately. There are numerous things dealerships can do fairly quickly to improve their sales processes and boost the satisfaction of potential buyers, says Fran O’Hagan, CEO of Pied Piper, a company that deploys mystery shoppers to stores across the country to critique ... Read More >
|
|
|
|
