Press - Internet Secret Shopping
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Dealernews April 2024
“The powersports industry is facing some tough conditions following COVID,” concedes Pied Piper CEO Fran O’Hagan as a preface to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study which measured responsiveness to Internet leads coming though powersports dealership websites. “But for many brands, dealership web response behaviors have deteriorated. Why? It’s not malicious. There aren’t many powersports principals or GMs who would knowingly ignore web customers today.” But with the ... Read More >
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Revzilla – Common Tread April 2024
Say you're shopping for a new ride and, like most people in 2024, you're searching online. You spot a motorcycle that interests you at a dealership, fill out the contact form on the dealer website with your e-mail address and phone number, and ask a question. What are the odds you'll get a response? The most recent test by a California-based consulting group found that 43% of powersports dealers won't send a personalized response to your inquiry, while just 14% will respond quickly and ... Read More >
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Powersports Business April 2024
According to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming through powersports dealership websites, Indian motorcycle dealerships ranked highest. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory and providing a unique ... Read More >
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Motorcycle Powersports News April 2024
Polaris Inc.’s Indian Motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory and ... Read More >
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Wards Auto April 2024
A mystery-shopping survey says auto dealerships are getting better - and faster - at responding to online customer inquiries. In this year's Pied Piper Internet Lead Effectiveness Study, 34% of dealerships scored above 80 (providing a quick and thorough personal response). Twenty-one percent scored below 40, with the worst markdown transgression being a failure to respond at all. Industrywide average performance increased four points to a score of 62 (on a 0-100 scale). That's the highest ... Read More >
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Automotive News March 2024
More dealerships than ever provided more thoughtful and thorough personal responses to inquiries on their websites, according to a new study from Pied Piper. The study, released this month,ranks dealerships on a 100-point scale based on how they responded to mystery-customer inquiries on their websites within 24 hours. The industry average score rose to 62, the highest since Pied Piper started tracking responses in 2011. Many dealerships implemented digital strategies to increase online ... Read More >
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Auto Connected Car News March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and providing a customer name, email address and ... Read More >
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Used Car News March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and providing a customer name, email address and local ... Read More >
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Digital Dealer March 2024
Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites. The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. The study is based on Pied Piper’s mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific ... Read More >
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CBT News March 2024
The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which assessed responses to online customer leads at 3,957 dealerships, highlighted Infiniti as among the top performers in engaging with potential customers. Pied Piper conducted mystery shopper inquiries on the websites of 3,957 dealerships, asking specific questions about vehicle inventory. An ILE evaluation yields a score between 0 and 100 by combining more than 20 different measurements. 34% of car dealerships received ... Read More >
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