Press - Motorcycle
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Dealernews April 2024
“The powersports industry is facing some tough conditions following COVID,” concedes Pied Piper CEO Fran O’Hagan as a preface to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study which measured responsiveness to Internet leads coming though powersports dealership websites. “But for many brands, dealership web response behaviors have deteriorated. Why? It’s not malicious. There aren’t many powersports principals or GMs who would knowingly ignore web customers today.” But with the ... Read More >
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Revzilla – Common Tread April 2024
Say you're shopping for a new ride and, like most people in 2024, you're searching online. You spot a motorcycle that interests you at a dealership, fill out the contact form on the dealer website with your e-mail address and phone number, and ask a question. What are the odds you'll get a response? The most recent test by a California-based consulting group found that 43% of powersports dealers won't send a personalized response to your inquiry, while just 14% will respond quickly and ... Read More >
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Powersports Business April 2024
According to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming through powersports dealership websites, Indian motorcycle dealerships ranked highest. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory and providing a unique ... Read More >
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Motorcycle Powersports News April 2024
Polaris Inc.’s Indian Motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory and ... Read More >
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Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific ... Read More >
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Motorcycle Powersports News April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki and Yamaha. The powersports industry has substantially improved dealer treatment of website customers. As an example, five years ago, a powersports ... Read More >
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Powersports Business April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki, and Yamaha. Read More >
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Press Release: HARLEY-DAVIDSON, INDIAN, AND POLARIS DEALERS RANKED HIGHEST IN 2022 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS April 2022
Monterey, California, USA – April 18, 2022 – Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Polaris Inc’s Indian motorcycles were ranked second, followed by Polaris Side-by-Side/UTV dealers. “Quick response to web customers is critical to selling, placing an ... Read More >
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI® May 2019
Monterey, California, USA – May 6, 2019 – Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of dealerships scored below 40, struggling to respond ... Read More >
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Motorcycle Product News October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say that today between 20% and 40% of their new customers ... Read More >
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