Press - Internet Mystery Shopping (Page 5)
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DEALERNEWS May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, while Indian dealerships took second. Designed to answer the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? The 2020 study came out at the start of the COVID-19 closures. "The whole coronavirus issue has ‘supercharged' the importance of dealer response to online customers," says study author and Pied Piper ... Read More >
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POWERSPORTS BUSINESS May 2020
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between July 2019 and February 2020 find Harley-Davidson and Indian dealerships are at the top when it comes to responding to their own website customers. Here’s a press release from the company: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI • Aftermath ... Read More >
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MPN May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more critical. A recent ... Read More >
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ADVRIDER May 2020
It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating. But a new study says they are the best at being responsive to online inquiries. This coming from Pied Piper Management Company, LLC. The California company aims to help brands and manufacturers improve retail network performance. And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive to online inquiries. Pied Piper’s PSI® ILE® study ... Read More >
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RURAL LIFESTYLE DEALER May 2020
Monterey, Calif. - Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more ... Read More >
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AIADA NEWS March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Read More >
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Wards Auto March 2020
A decade or so ago, the smartphone was relatively new, and many dealerships had separate Internet department to handle that part of the business. Today, nearly all consumers first use their phone's varied functions (including but certainly not limited to making a call) to research and shop vehicles before visiting a dealership in person. "The norm today is to whip out the phone and start shopping, which is amazing when you think about it, Fran O'Hagan, President & CEO of Pied Piper consulting ... Read More >
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Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI® March 2020
Monterey, California – March 9, 2020 – Toyota dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru. Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, Alfa Romeo and Lincoln, while Cadillac was the ... Read More >
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Wards Auto July 2019
Luxury-brand car dealerships take the top five top spots of the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study. The annual by-brand mystery shopping exercise uses various measurements to answer an essential question, “What happens when customers visit a dealer website and inquire about a vehicle?” says Pied Piper CEO Fran O’Hagan. Dealerships that field those leads the best – from responding quickly to answering a specific question about a vehicle in stock, to using good ... Read More >
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Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI® July 2019
Monterey, California – July 8, 2019 – BMW auto dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring, which increased weighting for the content of a dealership response. As a result, the ... Read More >
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