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Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI® FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI® for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person July 2021
Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands evaluated, followed by BMW’s Mini brand. How ... Read More >
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Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI®
Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites March 2021
Monterey, California, USA – March 8, 2021 – Infiniti dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Subaru vehicles were ranked second, followed by dealerships selling Acura. Brands with the greatest improvement from 2020 to 2021 were Infiniti, Subaru, Acura, BMW and Land Rover. Twelve brands improved their ... Read More >
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Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI®
Growth of text messaging: 48% of customers now receive dealer text messages in response to website questions March 2020
Monterey, California – March 9, 2020 – Toyota dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru. Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, Alfa Romeo and Lincoln, while Cadillac was the ... Read More >
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Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI®
Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first July 2019
Monterey, California – July 8, 2019 – BMW auto dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring, which increased weighting for the content of a dealership response. As a result, the ... Read More >
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