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Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.

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MPN
PIED PIPER: INTERNET LEAD EFFECTIVENESS INDUSTRY STUDY

May 2020

Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second.

The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website customers has become even more critical. A recent Wall Street Journal article noted, "The new coronavirus pandemic is deepening a national digital divide, amplifying gains for businesses that cater to customers online, while businesses reliant on more traditional models fight for survival."

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Tags: dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings Harley-Davidson Indian internet mystery shopping internet secret shopping MPN Magazine

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What others are Saying:

"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."

Group VP ~ 5-Year PPMC Client

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