Press - Service Customer Loyalty
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DEALERNEWS August 2023
How much does your service department deliver to the bottom line? What kept the lights on when supply chain SNAFUs stifled unit sales? Booking service work has never been more important to dealers than the past 24 months and yet 11% of all customer calls looking to book service work were lost, according to the latest study from Pied Piper. Read More >
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Motorcycle Powersports News July 2023
Harley-Davidson was ranked first of 26 powersports brands by Pied Piper’s 2023 PSI Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. “Powersports customers soon decide whether their service experience is a reason to keep their product or get rid of it,” said ... Read More >
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Powersports Business July 2023
Pied Piper has shared the results of its Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective to quickly and easily set up a service appointment. Harley-Davidson was ranked first of 26 powersports brands. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. "Powersports customers soon decide whether their service experience is a reason to keep their product or get rid ... Read More >
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Automotive News July 2023
When a customer calls to make a service appointment at a Group 1 Automotive dealership, there's a roughly 95 percent chance their call will be answered within 20 seconds and only a 2 percent chance the call will go unanswered. Stats like that explain why the nearly 150 participating Group 1 stores ranked first in handling service appointment calls in a study by Pied Piper Management Co. from January to May. The study relied on "mystery shoppers" who posed as customers while calling 1,739 stores ... Read More >
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Automotive News July 2023
A fair number of fixed ops departments nationwide turn away customers every day by failing to do something very simple and elemental: efficiently handle phone calls and book service appointments. In fact, according to a survey performed by Pied Piper Management Co., an average of 1 out of every 9 "secret shoppers" — or around 11 percent — who called 1,739 auto dealerships hung up without booking an appointment. Those stores were owned by 17 of the largest dealership groups in the U.S. The big ... Read More >
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Automotive News July 2023
Pied Piper has been able to add some data science to its service telephone effectiveness dealership survey, giving dealerships for the first time an idea how well they are handling customer service calls. Read More >
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CarScoops.com June 2023
We've all heard some horror stories about dealers performing lousy repair and maintenance work on cars, and also some testimonials from customers whose dealers go the extra mile. But that service experience starts long before your car reaches the workshop. First, you've got to book your car in for a shop visit, and a new study reveals which dealer groups handle that best, and which need to up their game. Group 1 Automotive came out top, but if you're thinking of calling Napleton Automotive ... Read More >
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Wards Auto June 2023
Group 1 Automotive tops a new survey on how well America's largest dealership groups handle customer phone calls to their service departments, Consultancy Pied Piper's inaugural Service Telephone Effectiveness Study focused on how quickly and efficiently service departments handle calls for service appointments (see chart below story). Following Houston-based Group 1, Dallas-based Berkshire Hathaway Automotive and Salt Lake City-based Ken Garff Automotive Group ranked No.2 and No.3 ... Read More >
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CBT News June 2023
The 2023 PSI Service Telephone Effectiveness (STE) Study evaluated the effectiveness and quality of service telephone calls to help customers quickly and easily schedule a service appointment, placing Group 1 Automotive first among the seventeen largest U.S. auto dealer groups. Berkshire Hathaway Automotive and Ken Garff Automotive Group followed in the rankings. According to Fran O'Hagan, CEO of Pied Piper, "Customers who find making a service appointment difficult vote with their feet by ... Read More >
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Auto Dealer Today Magazine June 2023
Some big auto dealer groups don't pass the grade when it comes to service department phone calls with consumers, a new report shows. Pied Piper ranked the 17 biggest U.S. auto groups on the efficiency and quality of consumer phone calls to their service departments to schedule appointments. It ranked Group 1 Automotive tops in its performance on that measure. Berkshire Hathaway came in second, followed by Ken Garff Automotive Group in third place. The results point up the importance of the ... Read More >
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