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Powersports Business July 2023 Pied Piper has shared the results of its Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective to quickly and easily set up a service appointment. Harley-Davidson was ranked first of 26 powersports brands. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. "Powersports customers soon decide whether their service experience is a reason to keep their product or get rid of it," says Fran O'Hagan, CEO of Pied Piper. "Customers who find scheduling a service appointment difficult vote with their feet by moving to another dealership or independent shop, or postponing service." |
