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Press - Motorcycle Mystery Shopping (Page 3)
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Powersports Business May 2014
Ducati dealers took a big jump in the 2014 Pied Piper Prospect Satisfaction Index, up 7 points from 2013. The 114 score helped them surpass Harley-Davidson dealerships' score (111) and lead the industry for the first time since 2009. The change, Pied Piper president Fran O'Hagan said, was due to a shift in how Ducati uses mystery shopping as a training tool. Ducati in 2013 chose a mystery shopping method similar to what Mercedes-Benz, the top PSI-scorer on the auto side, implemented about five ... Read More >
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Motorcycle & Powersport News May 2014
Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson was ranked second, with a PSI ... Read More >
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Motorcycle.com May 2014
Ducati dealerships were rated the best in the U.S. motorcycle industry at how well they deal with potential new customers. The Italian manufacturer earned the highest score out of 17 major brands in the 2014 Pied Piper Prospect Satisfaction Index, the firs time Ducati topped the annual Index since 2009. The study was conducted by California-based Pied Piper Management Company which employed 1,885 anonymous “mystery shoppers” to visit different dealerships across the U.S. between July 2013 and ... Read More >
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Dealernews May 2014
MONTEREY, Calif. - Ducati dealers ranked tops among mystery shoppers for the first time since 2009, according to the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. Industry-wide, dealers improved their prospect service scores "substantially" from 2013 to 2014, with 12 of 17 motorcycle brands achieving higher results than they did last year, researchers said. Dealer sales personnel mentioned the availability of test rides, asked for customer contact ... Read More >
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Powersports Business May 2014
Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson was ranked second, with a PSI score ... Read More >
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Ultimate Motorcycling May 2014
Two-thousand thirteen was Ducati's first full year under Audi AG ownership. And when the Borgo Panigale manufacturer released its yearly worldwide sales report, record numbers were reported. This was the second consecutive year Ducati Motor Holding posted record yearly-sales results, and CEO Claudio Domenicali attributed the results to the “strength of our products and the appreciation of the brand.” The latter part of that quote received some further backing this week when the 2014 Pied Piper ... Read More >
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DUCATI MOTORCYCLE DEALERS RANKED HIGHEST BY 2014 PIED PIPER PSI® May 2014
Monterey, California – May 5, 2014 –Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >
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Powersports Business Blog December 2013
All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to share their message with gathered journalists, but the presentations were strikingly different. Some displays and presentations were full of energy and emotion. The subject matter tended to be what the ... Read More >
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Powersports Business June 2013
Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships responded to online inquires within 24 hours. “The way we approach this is exercise the same way the customer would approach this,” Pied Piper president Fran O'Hagan said. Pied Piper staff ... Read More >
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Motorcycle & Powersports News May 2013
Harley-DavIdson dealershIps Were top ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index (PSI) US. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study ran kings by brand Were determined by the patent-pendmg Pied PIper PSI process, which ties "mystery shopping" measurement and scoring to industry sales success. For the first time since 2008 , Pied Piper also separately measured how effectively motorcycle dealerships ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
