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Motorcycle & Powersport News
(I Can't Get No) Satisfaction June 2015
The Rolling Stones first sang “Satisfaction” 50 years ago, but judging by the latest Pied Piper dealership benchmarking study, it looks like a number of potential powersports shoppers can't get no satisfaction from some of your dealerships today. The good news is that the industry as a whole has improved its score in the past five years. The bad news is the majority of brands still fall below average. The 2015 Pied Piper Prospect Satisfaction Index (PSI) Motorcycle Industry Benchmarking Study ... Read More >
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Motorcycle & Powersport News
Ducati Dealerships Repeat as Highest Ranked in US May 2015
Ducati dealerships repeated as the top ranked brand in the newly released 2015 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. 2015 marked the ninth consecutive year that Ducati and Harley-Davidson dealerships were ranked either first, ... Read More >
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Ultimate Motorcycling
Ducati – Top Ranked Again in Pied Piper Satisfaction Index May 2015
Ducati has done it again. For the second-consecutive year the Bologna-based motorcycle manufacturer has topped the rankings of the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. Stateside Ducati dealerships took the highest score in the study that measured “dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties ‘mystery shopping' measurement and scoring to industry sales ... Read More >
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Powersports Business
Ducati dealers top PSI for second consecutive year May 2015
For the second consecutive year, Ducati dealers led the industry in the annual Pied Piper Prospect Satisfaction Index (PSI). PSI measures how dealerships treat motorcycle shoppers in 50 different sales process categories. Though Ducati led the pack at 116 points, with a 4-point lead over second-place Harley-Davidson, the overall industry improved as well. The industry average increased 3 points to 107. Thirteen of the 17 brands studied increased their scores over 2014, while the four that saw ... Read More >
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Dealernews
Ducati, H-D top 2015 Pied Piper Index, KTM, Aprilia make gains May 2015
MONTEREY, Calif. - Ducati dealers remain the top ranked brand in Pied Piper's newly released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measures dealership treatment of motorcycle shoppers, with rankings by brand determined by Pied Piper's PSI process that ties "mystery shopping" measurements and scoring to industry sales success. This is the ninth consecutive year that Ducati and Harley-Davidson dealers were ranked either first, second or third by ... Read More >
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DUCATI MOTORCYCLE DEALERS REPEAT AS HIGHEST RANKED BY 2015 PIED PIPER PROSPECT SATISFACTION INDEX® (PSI®)
Annual industry benchmarking study measures dealership treatment of U.S. motorcycle shoppers May 2015
MONTEREY, CALIFORNIA – May 4, 2015 –Ducati dealerships repeated as the top ranked brand in the newly released 2015 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. 2015 marked the ninth consecutive year that Ducati and ... Read More >
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Automotive World
Internet Lead Response Linked to Dealer Success March 2015
The Internet offers dealers a chance to shine in terms of customer service, but not everyone is using the platform as they could. Responding quickly and efficiently to online questions from customers can do much to improve brand perception; getting it wrong could cause serious setbacks. The Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measures the responsiveness of US dealerships representing all major brands, gathering data through ‘mystery shopping' to ... Read More >
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Wards Auto
Some Dealership Effectiveness Gets Lost in the Email March 2015
Lexus dealerships respond best to customer Internet inquiries, even though Toyota's luxury brand shows imperfections here and there. That's according to consultancy Pied Piper's annual by-brand mystery-shopping study for its Internet Lead Effectiveness Index. Lexus ranks first with a score of 70 (out of a possible 100), followed by Porsche at 65, Fiat at 62, Dodge and Infiniti both at 61 and Acura, Honda Jaguar and Toyota at 60. Low scorers include GMC and Scion (49), Hyundai (50) and Volvo and ... Read More >
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Automotive News
Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads
Lexus stays No. 1; Buick, Land Rover and Volvo have biggest declines March 2015
Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly released study. Buick, Land Rover and Volvo had the largest drops in performance. The fifth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measured the responsiveness of 13,637 dealerships representing all major brands between ... Read More >
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Press Release: LEXUS IMPROVES TOP RANKING FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI®
March 2015
• Industrywide every 12th customer received no response of any type • Less than half of customers received answer to question within 24 hours MONTEREY, CALIFORNIA – March 9, 2015 – Lexus dealerships improved their top ranking in the 2015 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study rankings by brand were determined by the ... Read More >
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