Press - Benchmarking (Page 19)
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New Jersey Star Ledger August 2007
Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits. Read More >
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PowerSports Business July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line. Read More >
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Powersports Business July 2007
A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories. Read More >
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Automotive News July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes. Read More >
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San Jose Mercury News July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top. Read More >
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Car and Driver July 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study Read More >
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Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark auto industry shopping experience and salesmanship effectiveness. Independent study measured performance of 1,592 dealerships nationwide, representing all major brands. Read More >
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Detroit Free Press July 2007
Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck. Read More >
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WWJ950 Radio July 2007
A Pied Piper Prospect Satisfaction Index study released Monday morning shows Acura dealerships ranked highest in the way buyers were treated when shopping for a new car, SUV or truck. Read More >
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The Detroit News July 2007
Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores. Read More >
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