Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Automotive (Page 3)
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Autoline Detroit July 2010
As always, you get what you pay for. Ward's reports that luxury brands ranked highest in the fourth-annual Prospect Satisfaction Index, an auto-retailing survey conducted by consultancy firm Pied Piper Management. The organization hired 3,600 "mystery shoppers" to visit dealers around the U.S. and record their experiences. Mercedes-Benz topped the list, with other premium marques like Lexus, Land Rover and Acura following closely behind. Detroit improved the most, with both Ford and Chevrolet ... Read More >
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Automobile Magazine July 2010
Pied Piper's annual Prospect Satisfaction Index ranks dealers in order of consumer satisfaction, so, logically, any automaker would want to be at the top of the list. Mercedes-Benz has taken the gold in 2010, thanks to its sterling customer satisfaction. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety ... Read More >
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Motor Trend July 2010
A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of dealer-consumer criteria, mainly focusing on ... Read More >
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Automotive News July 2010
A study measuring how dealerships treat customers rated Mercedes-Benz highest but said Detroit's brands have showed the most improvement. Ford, Lincoln and Chevrolet scored above the average for the first time in the four years that Piped Piper Management Co. has conducted its study. Lexus was No. 2 and Mitsubishi placed last in the survey. Pied Piper, of Monterey, Calif., sent 3,658 mystery shoppers into dealerships to develop its Prospect Satisfaction Index. Read More >
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Detroit Free Press July 2010
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average. Read More >
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Ward's Auto July 2010
Mercedes-Benz dealerships rank highest and Mitsubishi stores lowest in a new auto-retailing survey that used people posing as car shoppers to gauge and compare customer treatment. Domestic brands improved the most, with Ford, Lincoln and Chevrolet dealerships scoring for the first time above the industry average in the fourth-annual Prospect Satisfaction Index by Pied Piper Management Co. LLC, an auto-retailing consultancy. Meanwhile, the stereotypical pushy car salesman appears headed for ... Read More >
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The Detroit Bureau July 2010
Product, product, product? Perhaps, but even the best vehicles won?t sell unless dealers know how to work with their customers, and according to a new study, Mercedes-Benz leads the way when it comes to doing the best job on the showroom floor. Not surprisingly, luxury makers lead the way when it comes to satisfying customers during the shopping experience, according to the latest annual Pied Piper Prospect Satisfaction Index, which uses a cadre of ?mystery shoppers? to see how dealers across ... Read More >
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Press Release: 2010 Pied Piper PSI U.S. Auto Industry Benchmarking Study July 2010
Mercedes-Benz dealerships ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies using ?mystery shoppers? to measure and compare how consumers are treated when shopping. Detroit brands led the way in 2010 for most improvement, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI auto industry benchmarking began four years ago. The ... Read More >
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MediaPost Marketing Daily July 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry study. But Detroit automakers are the most improved in the study, which uses "mystery shoppers" to gauge how consumers are treated while shopping. In the study, 25 of 34 major auto brands have higher scores, led by luxury brands: Lexus came in second overall, followed by Land Rover, Acura, Jaguar, Audi, Cadillac, Lincoln and BMW. Chevrolet is the first non-luxury brand to ... Read More >
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CANADA.COM July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, Calif.-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three Ford Motor Co brands — Ford, Lincoln and Mercury — and ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
