Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press
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Motor Trend July 2010
A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index.
In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of dealer-consumer criteria, mainly focusing on salesperson interaction. Sitting atop this year's PSI is Mercedes, followed by Lexus, Land Rover, Acura, and Jaguar to round out the top five. The first mass-market brand to appear in the order is Chevrolet at tenth; Ford and Honda placed directly behind. After the industry average, just 12 brands were rated to be below average, with Mitsubishi owning the dubious honor of 34th place. |
What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
