Press

Monterey, California – September 18, 2023 – Napleton Auto Group was ranked highest among seventeen national dealer groups evaluated in the 2023 Pied Piper PSI^® Internet Lead Effectiveness^® (ILE^®) Study, which measured responsiveness to internet leads coming though dealership websites.  Napleton improved their performance from last year, when they were also ranked first. Tied for second were Penske Automotive Group and Herb Chambers Auto Group.

Compared to typical auto industry performance, fifteen of the seventeen dealer groups scored higher than the overall auto industry average. “This year the top performing dealer groups were three times more likely to respond to website customers within 30 minutes, compared to the typical auto dealer,” said Fran O’Hagan, CEO of Pied Piper.