Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Motorcycle Buyers (Page 9)
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Motorcycle.com April 2008
According to a recent study which measures how consumers are treated when shopping for a new vehicle, Harley-Davidson dealerships rank first among motorcycle brands. Read More >
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Powersports Business April 2008
Company evaluates retail shopping experiences from more than 800 dealerships across the United States. Motorcycle dealership sales personnel are more likely to determine a shopper's price range and ask how a vehicle will be used and by whom. On the other hand, they're less likely to mention product features unique from the competition and provide compelling reasons why a consumer should buy now. Read More >
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Powersports Business April 2008
The motorcycle industry is faring far worse than the auto industry in reaching internet shoppers in a timely manner, according to studies conducted by the company behind the 2008 Pied Piper Prospect Satisfaction Index. When motorcycle dealerships were contacted by email or over the internet, only 30 percent of them responded to shoppers within 24 hours. In contrast, a separate study, also done by Pied Piper Management Co., shows 72 percent of auto dealers replied to shoppers' e-mails within 24 ... Read More >
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Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study April 2008
Harley-Davidson dealerships kept the highest ranking in the study, which evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands. Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper’s experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the ... Read More >
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Powersports Business January 2008
A company that has examined the sales processes in the powersports, auto and RV industries has found the motorcycle industry significantly trails its counterparts in simple sales processes. That conclusion, reached by a management consulting company that works with Ducati North America and Victory, is good news for an industry that is likely to be down in retail sales for 2007 compared to the previous year. If dealerships can improve sales process basics, then it's possible sales could increase ... Read More >
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Powersports Business September 2007
For a new dealer evaluation and incentive program, Ducati used Pied Piper Management Company’s “prospect satisfaction index” rather than customary customer satisfaction scoring. Ducati CEO Michael Lock said Ducati opted against using the more common measuring stick—customer satisfaction surveys—because “it’s creating the wrong type of relationship between the dealer and the customer.” Lock said such surveys put pressure on dealer staff to convince consumers to give them high scores on such ... Read More >
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PowerSports Business July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line. Read More >
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Powersports Business July 2007
A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories. Read More >
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Motorcycle Product News May 2007
2007 Pied Piper Prospect Satisfaction Index. "For the first time, manufacturers and dealers have a clear set of guidelines for improving sales processes." Read More >
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PowerSports Business March 2007
A Montana dealership agreed to have its retail practices analyzed as part of a national survey. "I would do it again..." Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
