Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Motorcycle Buyers (Page 6)
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Dealernews May 2011
Victory Motorcycle has again earned the top spot in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Benchmarking Study. Victory is followed by Harley-Davidson in second place, and Ducati and Triumph, which tied for third, with BMW and Yamaha rounding out the top five spots. According to the report, all of these brands scored above the industry average. The independent Pied Piper PSI study employed 1,967 anonymous “mystery shoppers” to visit motorcycle dealerships across the nation in order ... Read More >
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Press Release: VICTORY MOTORCYCLE DEALERS RANKED HIGHEST BY 2011 PIED PIPER PROSPECT SATISFACTION INDEX® May 2011
MONTEREY, CALIFORNIA – May 2, 2011 – The Victory Motorcycle brand from Polaris Industries, Inc. maintained its top ranking in the newly released 2011 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. Harley-Davidson finished second, while Ducati and Triumph tied for third, followed by BMW and Yamaha, all of which scored above the industry average. 2011 marked the fifth year for the independent Pied Piper PSI benchmarking study, which sent 1,967 hired ... Read More >
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About.com: Motorcycles May 2010
If you've ever looked forward to motorcycle shopping but wound up feeling insulted by the sales process (or the lack thereof), Pied Piper's Prospect Satisfaction Index might hold some interest. Using 2,014 anonymous mystery shoppers, the study tracks major motorcycle manufacturers and their ability to sell their brands to prospective buyers. The study's top 14 finishers can be seen in the graph above; click to enlarge. Read More >
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Motorcycle Product News May 2010
Polaris Industries Inc.'s Victory Motorcycle brand ranked highest in the recently released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study from Pied Piper Management Company LLC. Brands finishing just behind Victory's score of 107 and above the industry average of 103 were: Ducati and Harley-Davidson at 106, and BMW, Triumph and Yamaha at 104. Read More >
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motorcycle.com May 2010
The fourth-annual Pied Piper PSI study examines how effectively a brand's dealerships help potential buyers. The Monterey, Calif., based Pied Piper Management Co. sent 2,014 anonymous “mystery shoppers” into dealerships across the country between July 2009 and April 2010. The 2010 report examined 14 brands. Brands were rated based on a number of factors to produce an overall score. Read More >
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Press Release: 2010 Pied Piper PSI® U.S. Motorcycle Industry Benchmarking Study May 2010
The Victory Motorcycle brand from Polaris Industries, Inc. ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide. The patent-pending PSI process ... Read More >
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PowerSports Business May 2010
With more than a 40 percent decline in motorcycle retail sales in 2009, every customer counts. No one knows that more than salespeople, and they've proven it with their customer service scores. One particular area the industry excelled in compared to last year was the sales staff asking for trade-ins. This happened 42 percent more often in 2010 than the previous year. Other areas that also saw double-digit improvements were the salespeople asking about factors preventing the purchase and the ... Read More >
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Dealernews May 2010
Victory ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide from July 2009 to April 2010. The PSI process measures how effectively each brand's dealerships ... Read More >
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MediaPost May 2010
The year just past was pretty brutal for the motorcycle industry, with retail sales of on-highway bikes down over 40%. Victory, however, is one motorcycle brand whose dealers others might want to study. That's because Victory dealers seem to understand that doing some basic things -- like learning customers' names and letting them swing a leg over a motorcycle -- can make shoppers happy and help close a sale. Read More >
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Dealernews March 2010
Dealer Lab is a joint venture between Dealernews and PowerHouse Dealer Services, s consulting firm run by former dealer, Bill Shenk. Bill took over management in July 2009 of two underperforming Florida dealerships, and Dealer Lab reports his efforts to turn the two dealerships around. Pied Piper PSI “mystery shopping” is being used to measure how effectively the two dealerships sell, and to diagnose needed changes in sales behavior. This first article shares findings from a baseline round of ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
