Press - Internet Mystery Shopping (Page 3)
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DealerNews May 2022
Post-pandemic inventory issues still make it a sellers market... but for how long? Many dealers have been developing bad habits in the lack of new units... why bother responding to an Internet lead when the lead time is going to be six months or longer, right? WRONG! "Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," explains Fran O'Hagan, CEO of Pied Piper. "Dealers who respond quickly, personally, and completely to website ... Read More >
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Automotive News March 2022
Infiniti dealerships ranked highest in the Pied Piper PSI Internet Lead Effectiveness Study for the second year in a row, showing their ability to successfully work through the supply shortage and pandemic. Pied Piper submitted 3,628 inquiries on dealership websites asking specific questions and gave a score out of 100 based on how well the dealerships responded over the next 24 hours, it said in a press release Monday. Although Infiniti's score of 67 dropped from 71 last year, it still was 2 ... Read More >
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Wards Auto March 2022
Virtually all car dealers know it’s worthwhile to promptly field Internet customer inquiries, says Fran O’Hagan, CEO of consulting firm Pied Piper. But that doesn’t mean all dealers are quick enough on the draw, as evidenced by the 2022 Pied Piper PSI Internet Lead Effectiveness Study. It measures by-brand responsiveness to mystery-shopping Internet leads sent to dealer websites. “I don’t think there is a car dealer out there who says, ‘No, it’s not important to respond to Internet ... Read More >
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Outdoor Power Equipment Business February 2022
Dealers selling CNH’s New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) survey released today. Agco’s Massey Ferguson brand and Mahindra were tied for second, followed by John Deere and Kubota. However, even among the top brands, the overall responsiveness of the compact tractor industry to customer queries to dealer websites is poor – especially when compared to the ... Read More >
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Rural Lifestyle Dealer February 2022
Dealers selling CNH's New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) survey released today. AGCO's Massey Ferguson brand and Mahindra were tied for second, followed by John Deere and Kubota. However, even among the top brands, the overall responsiveness of the compact tractor industry to customer queries to dealer websites is poor - especially when compared to the ... Read More >
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Powersports Business October 2021
September 2021 Polaris Side-By-Side/UTV dealers led the way in a recent Prospect Satisfaction Index study conducted by California-based Piep Piper, outscoring 16 other brands. BRP's Can-Am dealers finshed second, with John Deere third and Yamaha fourth as the only other brand that finished above the "Industry Average." For the first time, the study was "Omnichannel," meaning it took into account the results of people who first shopped for a side-by-side online and thereafter visited the ... Read More >
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Dealernews October 2021
October 2021 – Issue 2.0 #9 “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle,” asks O’Hagan. The short answer to that question is “nothing” for 6 out of 10 incoming queries. The longer answer to that there is a lot of variation by brand… Top brands in the new PSI study performed well, while others – including some of the largest brands – have failed to improve over the past few years. This despite COVID driving even more customers to dealer ... Read More >
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Dealernews October 2021
October 2021 – Issue 2.0 #9 …like the Borg on Star Trek, you will be assimilated or you will die… at least that is the message in the new Pied Piper PSI Study. Founder Fran O’Hagan modified his annual survey to address the omnichannel this go round. While the findings are fascinating, the truly frightening thing Pied Piper unearthed was the fact that 6 out of 10 direct requests for UTVs (the hottest selling segment in the world confirmed by Savlowitz & Ponton) are never followed up on at the ... Read More >
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Revzilla May 2021
What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? How does the dealership respond to the customer, and which brands have the best responses? That's exactly what Pied Piper Management Company, a retail performance evaluator, set out to find when they sent "mystery shoppers" to inquire about vehicles for sale at 6,407 powersports dealerships across the United States. Their Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study has been ... Read More >
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Dealernews May 2021
The 2021 PSI Internet Lead Effectiveness MC/UTV Industry Study (USA) was released today and the results will rankle some... truth hurts, at least for some, according to Pied Piper founder Fran O'Hagan. "We are not here to sway public opinion, PSI is intended to answer the question: ‘What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?' "The answer to that question is that there is a lot of variation by brand... Top brands in the study performed well, ... Read More >
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