Press - Dealership Ratings (Page 2)
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Auto Remarketing March 2019
Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, Pied Piper added. In its “PSI for EVs” study that ... Read More >
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Automotive Design & Production March 2019
“Imagine what it would have been like to sell a gas-powered automobile in the early 1900s,” said Fran O’Hagan, president and CEO of Pied Piper Management Company LLC. “Customers back then were buying their first car, and salespeople would have had to explain the basics, such as how to operate the vehicle or where to find fuel while travelling.” O’Hagan is talking about the experience back then in the context of what’s happening now, as customers are going into dealerships potentially to buy an ... Read More >
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Wards Auto March 2019
Fran O’Hagan sees a striking paradox in Tesla saying it will close down almost all its dealerships and switch to an online sales strategy. He is president and CEO of Pied Piper Management, a consultancy that today releases results of a mystery-shopping study on how effectively dealerships brand-by-brand handle electric-vehicle shoppers. Tesla scored first. “It’s so ironic,” O’Hagan tells Wards. Referring to the dramatic retailing pivot, O’Hagan says of Tesla founder and CEO Elon Musk, “He’s ... Read More >
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CAR & DRIVER July 2018
Audi topped an annual study called the Pied Piper Prospect Satisfaction Index (PSI), which measures how well dealerships are doing at selling cars to potential buyers. Tesla finished last. Pied Piper Management (a real company, not the fictitious one on the Silicon Valley television show) said the results of its study, which carries the full name of 2018 Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study, came after mystery shoppers visited 3466 dealerships representing 34 auto ... Read More >
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Automotive News July 2018
Audi, for the first time, landed atop an annual dealership study that evaluates brands based on how effective salespeople are at handling consumers and closing deals. The 2018 Pied Piper Prospect Satisfaction Index measures how mystery car shoppers sent to 3,466 dealerships in the U.S. were treated and later surveyed by consultant Pied Piper of Monterey, Calif. The latest study was conducted from July 2017 to June 2018. Audi, whose score rose eight points, was also the most improved brand -- ... Read More >
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Wards Auto July 2018
For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla. A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more. “‘Helpful’ is one word that determines how dealerships did,” says Fran O’Hagan, president and CEO of Pied Piper Management, a consultancy that sent secret shoppers to 3,466 dealerships nationwide. “And fact-finding is essential to ... Read More >
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Automotive News March 2018
Mercedes-Benz dealerships took the No. 1 slot in an online lead-responsiveness study, displacing two-time consecutive champ Porsche, Pied Piper Management Co. said Monday. The eighth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study, conducted through secret shoppers between April 2017 and March, measures the response time and quality of 17,391 U.S. dealerships to customer queries received through the stores' websites. The auto industry's overall ... Read More >
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Wards Auto March 2018
Bots don’t buy cars, but efforts to block them can unwittingly prevent real customer digital leads from reaching car dealerships. When Internet filters diligently battle bots and spammers, such collateral damage can occur. That’s an ancillary finding of the 2018 Internet mystery-shopping study by consultancy Pied Piper Management Co. Overall, it annually measures how dealerships by brand respond to customer inquiries received through dealer websites. Mercedes-Benz leads the pack this year, with ... Read More >
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Wards Auto March 2017
Before Porsche gets up and accepts an award for the auto brand with the most Internet-effective dealerships, here’s a qualifier: It could have done better. So could virtually all the brands on the Pied Piper’s annual Internet Lead Effectiveness Benchmarking Study, says Fran O’Hagan, the consultancy’s president and CEO. The company measures and indexes how dealerships by brand respond to mystery shopping inquiries received through a store’s website. The industry average performance has been ... Read More >
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Automotive News March 2017
Porsche dealerships earned the top spot in Pied Piper's annual online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year. The auto industry's overall performance for effective lead response has not improved in five years. Porsche dealerships earned the top spot in an online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year, Pied Piper Management Co. said today. The auto industry’s ... Read More >
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