Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Blog (Page 2)
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Powersports Business Blog April 2009
Motorcycle prospects walk into a dealership interested in buying a new motorcycle, but the facts say that half the time those prospects will walk back out the door holding nothing in their hands. No keys to a new bike, but also no brochure. Why the reluctance to provide a brochure or other selling materials to prospects? Some dealerships argue it's too expensive to hand out so many brochures, and others argue that the quickest way to send a prospect out the door without buying is to give them a ... Read More >
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Powersports Business Blog March 2010
Every dealership has a top-performing salesperson, selling more motorcycles than anyone else; maybe selling more than two or three other salespeople combined. We know that between seven and nine out of ten new motorcycle shoppers walk back out the door without buying, and ironically your best salesperson may drive more of these potential customers away from your dealership than anyone else. Read More >
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Powersports Business Blog March 2010
Imagine you're shopping for a motorcycle and visit two dealerships. At the first dealership, the salesperson tells you all about the impressive engineering that went into the motorcycle he's trying to sell you. When you visit the second dealership, the salesperson reaches over to his desk and places an aluminum work of art into your hand. He points out how short the piston's skirt is-kind of like a pancake fastened to a connecting rod-and how the closest copy in the auto industry would be on a ... Read More >
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Powersports Business Blog February 2010
Henry Ford once said, "If I had asked my customers what they wanted, they would have asked for a faster horse." What about your customers? Do you call your customers to ask them about their sales experience in your dealership? If so, good for you, since the very act of following-up with customers will sell incremental motorcycles. However, don't make the mistake of taking customer feedback for gospel when it comes to measuring how your salespeople are selling, and then deciding how to improve ... Read More >
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Powersports Business Blog January 2010
At your dealership the workday begins with thousands of customers who already know your dealership, already know your products, and are without question the most likely source for new sales at your dealership. Yet, these customers will tell you that it's very unusual for them to ever hear from one of your salespeople. Read More >
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Powersports Business Blog November 2009
A courteous, knowledgeable salesperson isn't enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and justifying the purchase of a motorcycle. Customers who work with an excellent salesperson will nearly always describe that salesperson as helpful. "Helpful," that's the key word, whether the salesperson is helping the prospect choose between two different models or picking up the phone to call a prospect to share some news and invite them back into the ... Read More >
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Powersports Business Blog October 2009
Most dealership owners have figured out that they need to sell their dealership to customers and not just sell the products carried by their dealership. On the other hand, the facts say that most salespeople are focused solely on selling a product and not the dealership. In fact, when we recently measured nationwide how often a motorcycle salesperson gave compelling reasons to buy from their dealership, we found that it happened only 34% of the time. Two times out of three there was no mention ... Read More >
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Powersports Business Blog August 2009
Visit the most successful motorcycle dealerships and in nearly every one you will find an F & I manager. For good reason too given the incremental profitability an F & I manager generates. Some dealerships with F & I managers take it a step further and forbid their salespeople from making any mention of financing. After all, the possibility of mistakes and litigation today makes it dangerous for anyone other than the experts to talk about financing. Really? Is that the best approach? Read More >
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Powersports Business Blog July 2009
A motorcycle buyer arrives at a dealership interested in buying a certain motorcycle, but when he speaks with a salesperson, the salesperson mentions advantages of another brand instead, in the end convincing the shopper to buy a different motorcycle. How often does this scenario happen? How often does a shopper asking about a Honda CBR ride off the lot on a GSXR, or vice versa? The facts say that industry-wide, salespeople try to push 13 motorcycle shoppers out of every 100 to a brand different ... Read More >
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Powersports Business Blog June 2009
Fact one: Today when a motorcycle shopper walks through the door of a dealership, 77% of the time there will be no mention at all of the possibility of a test ride. Fact two: Motorcycle dealerships which offer test rides to prospects at least three-quarters of the time retail on average 43% more motorcycles than those who do not. Few dispute the fact that test rides sell motorcycles, so why do so few dealerships figure out how to offer test rides? Offering test rides is not a simple process, and ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
