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Pied Piper Management Company, LLC helps brands improve the omnichannel sales performance of their retailers.
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Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI® March 2013
MONTEREY, CALIFORNIA – March 11, 2013 – Porsche and Nissan dealerships ranked highest in the 2013 Pied Piper PSI® Internet Lead Effectiveness™(ILE™) Study, which measured how auto dealerships respond to customer inquiries received over the internet. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to actual industry sales success.
Industry-wide performance continued to improve, with 30 of 33 brands scoring above the industry average from two years ago; and 24 of 33 brands scoring above last year's industry average. The study showed that salespeople responded to customer internet inquiries within 30 minutes nearly half the time (48%). In contrast, two years ago it took a full hour to receive the same percentage of salesperson responses. However, there remains plenty of room for improvement. Nearly one-in-four of today's customer internet inquiries remain unanswered after 24 hours; unchanged from last year. |
What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
