Press

Monterey, California, USA – February 5, 2024 – Mahindra dealerships ranked highest in the 2024 Pied Piper PSI^® Internet Lead Effectiveness^® (ILE^®) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere.

Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the USA, asking a specific question about a tractor in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours. ILE evaluation of a dealership combines over 20 different measurements to create a total score ranging between zero and 100.

Overall responsiveness industry-wide has plenty of room for improvement. On average, 41% of customers received no personal response by email, text, or phone call when they inquired online about buying a compact tractor. “Improvement is very much worth it,” said Fran O’Hagan, Pied Piper CEO. “Dealers who respond quickly, personally, and completely to website customer inquiries on average sell 50% more units to customers who contact online as opposed to dealers who fail to respond.”