Press - RV mystery shoppers

Winnebago Itasca Ranked Highest in 2008 Pied Piper Prospect Satisfaction Index Citing Anonymous Evaluations at 583 RV Dealerships Across U.S.

Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process.

Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands themselves. The study reported that salespeople for some RV brands try to 'flip' more than half of their shoppers from the brand they requested to an alternative product favored by the dealership.

Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper's experience contacting the dealership separately by telephone and by internet or email. See the press release for some of the findings.

Winnebago’s Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study, one of a series of annual national benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat.

The Pied Piper Prospect Satisfaction Index allows RV manufacturers and RV dealers to order evaluations of dealerships to see how the performance of their salespeople compares to the RV industry national average, and to the national average of other same brand dealerships.

Monaco RV dealerships ranked highest in the newly released "2007 Pied Piper Prospect Satisfaction Index RV Industry Study," which measured how shoppers are treated at retail locations that sell Class A motorhomes. The independent study uses the patent-pending Pied Piper PSI process to evaluate and benchmark shopping experience and salesmanship effectiveness, and provide actionable insights on the hot buttons that turn shoppers into buyers.

Monaco brand dealers were ranked highest in a newly released study gauging how shoppers are treated at retail locations that sell Class A motorhomes.

Patent-pending Pied Piper PSI process used to evaluate and benchmark RV industry shopping experience and salesmanship effectiveness, and provide actionable insights to turn more shoppers into buyers.