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Press - Detroit Free Press

Media Coverage of Pied Piper Management Company LLC

Detroit Free Press Car dealers see how to seal deal with secret shopper study

Detroit Free Press
Car dealers see how to seal deal with secret shopper study

July 2010

A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average.

» View PDF of Article (675.6 KB)

Tags: automotive automotive mystery shoppers automotive mystery shopping automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Detroit Free Press Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process

Detroit Free Press Shoppers Pleased at Acura

Detroit Free Press
Shoppers Pleased at Acura

July 2007

Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck.

» View PDF of Article (371.1 KB)

Tags: automotive automotive mystery shoppers automotive mystery shopping automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Detroit Free Press Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process

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