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Autoremarketing.com
Which Brands' Dealers Treat In-Person Prospects the Best?
July 2009
In an effort to see which automakers' dealers are treating vehicle shoppers the best, Pied Piper recently sent more than 3,000 mystery shoppers into various dealerships and measured the feedback.
And the dealers who gained the best marks? According to the company, they are Mercedes-Benz dealers. Next in line were dealers from Lexus, Jaguar, Saturn and Land Rover, respectively.
The 2009 Pied Piper Prospect Satisfaction Index found that a brand or dealership's treatment of shoppers tended to parallel retail sales success.
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