Powersports Business Blog
Retaining Your Customers - Assembly Required
Remember when you were a kid and built model cars or airplanes? You spent hours carefully assembling your models, but then placed them on a shelf and didn't pay much attention to them afterward. Building the models was the part that was fun.
Now consider an important ingredient to Harley-Davidson's survival thirty years ago: If you wanted to ride a Harley back then, you also had to regularly repair it, or even better, replace parts prone to failure with better aftermarket parts. The point is that owning a Harley involved a "relationship" with the motorcycle, rather than just a vehicle parked in the garage.
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