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Automotive News
Study: Brands can fare better with buyers than with prospects
July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
» View PDF of Article (321.6 KB) 
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San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers
July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
» View PDF of Article (626.9 KB)
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Car and Driver
Acura Dealers Ranked Highest in Study
July 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
» View PDF of Article (211 KB)
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Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study
Annual auto industry benchmarking study identifies which dealerships treat car shoppers best
July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark auto industry shopping experience and salesmanship effectiveness. Independent study measured performance of 1,592 dealerships nationwide, representing all major brands.
» View PDF of Article (176.9 KB)
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Detroit Free Press
Shoppers Pleased at Acura
July 2007
Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck.
» View PDF of Article (371.1 KB)
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WWJ950 Radio
Study: Acura Tops in Dealer Satisfaction
July 2007
A Pied Piper Prospect Satisfaction Index study released Monday morning shows Acura dealerships ranked highest in the way buyers were treated when shopping for a new car, SUV or truck.
» View PDF of Article (219.7 KB)
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The Detroit News
Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment
July 2007
Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores.
» View PDF of Article (327 KB)
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Ward’s Dealer Business
Pushy Car Salespeople? Guess Again.
July 2007
Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.
» View PDF of Article (444.5 KB)
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Autoblog.com
REPORT: Acura dealers treat customers best whether or not they buy
July 2007
Consulting firm Pied Piper surveyed customers at 1,592 dealerships to show what we already knew, that not all dealer experiences are created equal. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle.
» View PDF of Article (246.2 KB)
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Washington Post
Acura, Land Rover top ranking of U.S. dealerships
July 2007
Honda Motor Co.'s luxury Acura division topped a consumer satisfaction survey intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms whether or not they bought a vehicle on the spot.
» View PDF of Article (316.9 KB)
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